Designing an AI agent with a vibe
When I started this project, I didn’t want to design just another chatbot.
I wanted to design someone you’d actually want to talk to. Someone who could guide you, support you, and even make you smile.
My Role
Founding Designer
Project Type
Persona Design
Timeline
2 Weeks
Intro
Is that a bird?
Myna is more than a bird. It was an AI agent with a real job: helping businesses get more customers without expensive agencies or overwhelming software.
It is designed to solve very real struggles:
“Nobody Knows We Exist”
(Discovery & Awareness)
“Our Online Presence S***s”
(Broken or Bad Digital Touchpoints)
“People Come Once... Then Ghost Us”
(Low Retention / No Loyalty)
“We’re Too Busy to Do Marketing”
(Time & Bandwidth)
So the challenge wasn’t just building another chatbot. It was about designing a personality that could guide people through these pain points — with empathy, reliability, and a spark of life.
Defining the Role: User + Myna all the way
Before I touched colors or shapes, I asked: what role should this agent play in someone’s day?
A guide, not a gatekeeper
A calm co-pilot in tough moments
Reliable and supportive, but never in the way
Someone who gets things done
That set the tone for how Myna would behave — not just how it would look.
Form with interaction in mind
Once the role was clear, the design had to follow. Myna couldn’t just be cute — it had to feel smart, approachable, and quietly quirky.
From sketch to life
I gave it a simple, expressive form so it could be animated easily and always feel alive.
Soft, round visuals with neutral, expressive eyes gave it warmth. Micro-expressions made it relatable.
Proactive gestures made it feel present, but never pushy.
Every detail was intentional — because tone, timing, and behavior are the strategy.
Crafting the Experience
Myna's conversational not robotic, moves subtly
The Experience
Pops in at high-friction moments, stays subtle otherwise
In other words: present, but never distracting.
The result? An AI that doesn’t just do things for you — it feels like it’s right there with you. This balance made Myna more than a mascot — it became a reliable partner inside the product.
What I learned
Designing a personality
01
People don't just use products, they build relationships with them.
02
Every blink, pause, and word affects the entire experience.
03
Designing personality isn’t about adding charm — it’s about shaping behavior.
Thoughtful, intentional, someone worth spending time with.
I'm glad you made it here; let's connect.
