From Minimal Visitors to a High Conversion Landing Page
My Role
Founding Designer
Project Type
Web Design
Timeline
2 Weeks
The Story of how I turned a quiet landing page into a conversion engine.
Sessions
Clicks
Avg. session duration
:
Avg. scroll depth
.
Bounce rate
.
Drop-off rate
.
Right Product, Wrong Story
Myna's mission was clear: to help restaurants get more customers without expensive agencies or complicated software
The Problem
The existing landing page wasn't delivering. Visitors arrived, scrolled a bit, and left.
Myna needed traction — getting as many businesses as possible to join the waitlist for credibility and momentum.
The challenge was simple, but critical
The old landing page looked fun and colorful, but it wasn’t converting. My UX audit revealed why:
Weak headline
Friendly, but it didn’t communicate the business value fast enough.
Buried CTAs
The waitlist form was placed halfway down the page, with no urgency or exclusivity.
No funnel flow
Sections jumped between features, stats, and visuals with no clear story.
Missing proof
No testimonials, logos, or success stories to validate credibility.
In short, the landing page wasn’t pulling its weight.
My Mission
Was to turn this quiet corner of the internet into a growth driver for Myna
Drive maximum waitlist sign-ups.
Build excitement and urgency
Guide visitors closer to taking action.
The Approach
I applied sales funnel UX principles to redesign the landing page as a guided conversion journey
Stronger hook in the hero
A bold, benefit-driven headline replaced the mascot-first intro.
Waitlist CTA above the fold
Easy to find, simple to complete (just business & email, no extra friction).
Clear funnel flow
Problem → Solution → Proof → CTA. Each section had one job.
Trust & proof
Stats, case studies, and testimonials built credibility.
Exclusivity & urgency
The waitlist felt like a limited opportunity, not just a form.
Benefit-driven visuals
Each mockup should highlight how restaurants win.
Here's how I did it
The all new experience
The redesigned landing page wasn’t just prettier — it worked like a conversation
The redesign transformed the page's performance
The redesigned landing page wasn't just prettier - it worked like a conversation
01
Waitlist sign-ups jumped by X% in the first month.
02
Bounce rates dropped as visitors engaged with the new funnel flow.
02
Businesses saw the value quickly, and early traction gave Myna credibility with investors and partners.
What I learned
This project reinforced some timeless UX truths
01
Clarity beats cleverness
A direct headline works harder than playful copy.
02
Funnel thinking wins
A landing page should guide, not just inform.
01
The CTA is the hero
Everything points to it.
02
Urgency drives action
A waitlist should feel like a special opportunity.
What I learned
By transforming a playful but ineffective landing page into a guided funnel, we turned passive visitors into commited busineses on the waitlist. The redesign didn't just change the look - it changed the outcome, helping Myna build traction and momentum before launch.
By transforming a playful but ineffective landing page into a guided funnel, we turned passive visitors into committed businesses on the waitlist. The redesign didn’t just change the look — it changed the outcome, helping Myna build traction and momentum before launch.
I'm glad you made it here; let's connect.
